And How to Behave on Social Media

In the fast-paced world of social media, where fame and infamy are just a click away, the story of the Alekhya Chitti Pickles sisters—Alekhya, Chitti, and Ramya—has become both a cautionary tale and a source of inspiration for girls everywhere.

These sisters from Rajahmundry, Andhra Pradesh, turned their non-veg pickle business into a viral sensation using clever online marketing—only to face severe backlash due to a controversial interaction with a customer in April 2025.

As of today, April 08, 2025, their journey holds powerful lessons on resilience, accountability, and online conduct. This article explores what girls can learn from their experience and how to behave on social media with confidence and grace.

Who Are the Alekhya Chitti Pickles Sisters?

The trio skyrocketed to fame with their brand “Alekhya Chitti Pickles”, offering unique non-veg varieties like prawn, crab, chicken, and fish pickles. Their Instagram reels and YouTube shorts gained over 100 million views, turning them into household names in Telugu states.

But in early April 2025, everything changed. A leaked voice note, where one sister rudely responded to a customer questioning the ₹1200 price, went viral. Trolls flooded social media, memes exploded, and their website crashed.

Though they later apologized and offered clarifications, the damage had been done—yet they’ve shown signs of a comeback, demonstrating grit and adaptability.

Lessons Every Girl Can Learn

1. Passion and Hard Work Lead to Success

What began as a small idea turned into a massive brand. Their hustle shows that creativity and consistency can make dreams come true.

2. Words Matter—Think Before You Speak

One rude reply cost them big. Online, your words echo loudly. Choose respect, always.

3. Resilience Builds Character

They didn’t vanish—they responded, apologized, and planned a return. Bounce back stronger, always.

4. Social Media Is a Double-Edged Sword

It can elevate or destroy. Learn to ride the waves wisely, and don’t get lost in the noise.

5. Accountability Earns Respect

Their apology won hearts. Saying “I’m sorry” doesn’t make you weak—it earns trust and dignity.

6. Customer Respect Is Non-Negotiable

A rude reply to one customer led to a PR crisis. Always treat people with dignity, even when they’re difficult.

7. Fame Comes With Responsibility

If you want to be seen and heard, remember: your influence must uplift, not degrade.

How to Behave on Social Media: A Guide for Girls

Inspired by the sisters’ experience, here’s a real-world guide for girls navigating the online space:

1. Be Authentic, But Mindful

Relatable content works—but always ask: “Does this represent who I am?”

2. Practice Politeness Under Pressure

Even negative feedback deserves grace. A kind reply can disarm trolls.

3. Avoid Public Arguments

Take fights offline. Drama-free feeds reflect maturity.

4. Use Platforms for Good

Share what inspires, educates, or entertains. Positive content attracts positivity.

5. Handle Criticism with Grace

Don’t respond in anger. Respond maturely—or not at all.

6. Protect Your Privacy

Keep personal content secure. Not everything needs to be shared.

7. Build a Supportive Circle

Engage your audience with kindness. Fans can become a community.

8. Learn from Every Mistake

Fall? Learn. Rise. Repeat. That’s growth.

9. Stay Consistent and Professional

Regular posting and respectful tone build long-term credibility.

10. Take Breaks When Needed

If it’s too much, log off. Your mental peace matters more than metrics.

A Deeper Look at the Controversy

A customer messaged the sisters, received the price list, and questioned the ₹1200 price for 500g of pickle. The sister’s insult-filled voice note went viral, leading to:

• Website crash
• Massive trolling
• Memes like: “The quality of the mouth is higher than the pickles”

The sisters later issued a public apology and posted clarifying videos, especially by Ramya. Anchor Suma Kancharla also urged the public to stop the harassment.

Real-Life Applications for Girls

Whether you’re launching a small home business, managing your personal brand, or just posting for fun, these lessons apply:

• Stay respectful
• Don’t react impulsively
• Own your mistakes
• Take breaks when needed
• Grow from feedback

The Road Ahead for the Pickles Sisters

They’re reportedly planning a relaunch—possibly with better pricing, improved customer service, and more thoughtful communication.

Will they rise again? Time will tell. But they’ve already taught us a lot.

Conclusion

The Alekhya Chitti Pickles sisters’ journey is a masterclass in modern visibility—the good, the bad, and the recoverable.

Every girl on social media today should remember:

• Passion brings success
• Respect sustains it
• Resilience restores it

So next time you’re online, ask yourself:
“How do I want to be remembered?”
Let their story guide yours.

What do you think about the Alekhya Chitti Pickles controversy? How would you have handled it? Share your thoughts in the comments below.